Royal Fashion: Kate vs. Meghan
LONDON, UNITED KINGDOM - JUNE 09: (EMBARGOED FOR PUBLICATION IN UK NEWSPAPERS UNTIL 24 HOURS AFTER CREATE DATE AND TIME) Catherine, Duchess of Cambridge and Meghan, Duchess of Sussex stand on the balcony of Buckingham Palace during Trooping The Colour 2018 on June 9, 2018 in London, England. The annual ceremony involving over 1400 guardsmen and cavalry, is believed to have first been performed during the reign of King Charles II. The parade marks the official birthday of the Sovereign, even though the Queen's actual birthday is on April 21st. (Photo by Max Mumby/Indigo/Getty Images)
Love the sales.com has analyzed the public demand for every outfit Meghan & Kate have worn so far in 2020.Kate has now overtaken Meghan as the bigger ‘influencer’ on female fashion.Here’s where you can find the data story in full: https://www.lovethesales.com/press/articles/kate-meghan-fashion-influence-2020Key Data Points
- Since Megxit, Meghan’s influence on fashion searches has dropped from 216% to 31%. In comparison, Kate’s influence has increased in 2020, from 119% to 159%.
- Head to Head: Meghan & Kate released pictures of both wearing a Massimo Dutti coat, in January, Kate’s coat was searched online 8 times more than Meghan’s.
- Kate’s casual-wear proving hugely popular in 2020, Marks & Spencer trainers she wore in February sold out in hours and was searched for over 2,000 times.
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