The Bash’s Andrea Fowler Interviewed

Tell me about yourself and career.

I’ve always been a right-brain kind of person, so the creative versatility that the digital media world offers has always called my name. I started my career with Redbookmag.com, moved to TheKnot.com, then oversaw digital content and event activations for a whole bunch of clients, and now I’m managing digital for The Bash. Landing at The Bash has been perfect for me–it’s such a beacon of positivity and fun. What could be more fun than working with parties all the time and encouraging people to celebrate life?

How would you describe your company, The BASH?

The Bash is really exciting because it’s the first website to piece together all the details of throwing a party, so the experience of hosting is so much easier. You can find unique ideas for themes and decor, and find bookable venues, caterers, bartenders and entertainers, in one place.

What is the most challenging part about being a party planner?

The top two complaints we hear from people when they’re planning a party is 1). How hard it is to stay organized and 2). Dealing with decision fatigue. It’s a challenge to keep all the nitty gritty details in check, like budgeting and a to-do timeline, and it’s hard to narrow down all the options out there to find the right theme, venue, food, cocktails and entertainment. We’re trying to fix both of those problems with My Party, a dashboard that holds all your party details in one place and suggests venues and vendors that best match your occasion and budget.

What kind of information do you need from clients when they initially hire you to plan a party?

The Bash doesn’t directly plan parties, but we make the process super easy by clearly laying out the host’s options. In order to do that, the host has to decide on a budget, a date for the event (or tentative date), and a location. It’s also important to have a vibe in mind: Does the host want something super formal, or rustic and laid-back? Having that mental picture really helps to make confident, quick decisions.

What kind of parties (themes) are trending right now?

Game of Thrones is everywhere, so fantasy-like medieval themes are really trending. Everyone is also tapping into nostalgia with throwback decade parties, ’80s in particular, thanks to the popular Stranger Things and Sex Education Netflix hits.

What is the most rewarding part about your job?

I love that The Bash is founded on the principal of bringing people together. We want to help friends and family connect through celebrations of all kinds, big and small, and anything we can do to take the stress out of planning so the focus is on people connecting with people, is worth it. We’re also introducing party hosts to a huge talent pool of local party professionals that they didn’t know existed, like an awesome Elvis impersonator to round out a ’50s-themed anniversary party. Those finishing touches make for truly, truly special memories.

Tell me a fun fact about yourself.

I’ve lived in New York for over five years now, and I’ve never tried a bagel with lox. I receive constant ridicule for it.

What are you watching on TV these days?

Is anything else on TV other than Game of Thrones?? But seriously, when I need a break from all the throne-induced fighting, I switch it up with Our Planet and Queer Eye on Netlix.

Anything else you want to share?

Holla at The Bash on social! We’d love to see everyone’s party pics, tag @thebashdotcom in your photos or use #thebashparties to connect with us.

Do NOT follow this link or you will be banned from the site!
%d bloggers like this: