Big Brother 10
Wins It's Time Slot

The Premieres of All Three New Summer Series - "Greatest American Dog," "Flashpoint" and "Big Brother 10" - Win Their Respective Time Periods in Viewers and Key Demos

CBS Has Eight of the Top 10 Scripted Programs of the Week

CBS placed first in viewers for the sixth time in seven weeks this summer led by the premieres of three new series - GREATEST AMERICAN DOG, FLASHPOINT and BIG BROTHER 10 - all of which won their respective time periods in all key measures, according to Nielsen live plus same day ratings for the week ending July 13, week 42 of the 2007-2008 television year.

BIG BROTHER 10, SUNDAY July 13, premiered with a 4.0/07, 6.13m viewers, 2.7/08 in adults 25-54 and 2.1/07 in adults 18-49.  CBS placed first from 8:00-9:00 PM in households, viewers, adults 25-54 and adults 18-49.  Compared to last year's BIG BROTHER SUNDAY premiere on July 8, 2008, CBS was up +5% in households (from 3.8/07), +8% in adults 25-54 (from 2.5/07), even in adults 18-49 and added +280,000 viewers (from 5.85m, +5%).

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